The art of furniture design is about transforming any space into a welcoming, elegant and...
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How to run a promotional tour for your product
GROHE is a German company known for its sanitary ware, with more than 80 years of history in the...
ShopyQ is the new shopping up taking Italy by storm...
Launching an app in the market is a difficult thing. It seems easy to just create an app, but then...
Organizing an event in all aspects: the IAD Italia experience
Organizing and executing a complex event in all aspects: this is the task assigned to Smart by IAD...
Fuorisalone: multiple venues for a memorable event
Milan’s identity has always been linked to its lively entrepreneurial and commercial spirit...
Event planning in a pandemic: organising a press day for beauty...
Press days are among our clients’ favourite events, and also among the ones we started again...
Creating the perfect trade show booth: no exhibitor can afford...
Any company choosing to attend a trade show is investing in its brand and its future. The reasons...
The company magazine: a team building activity to improve...
What is the purpose of team building? Over the years, we have answered this question many times...
Attending a trade show? Here’s how to make your brand...
What are your priorities when getting ready to attend a trade show? Many entrepreneurs, especially...
Digital conferences and hybrid formats: this is the future of...
Do you remember going to conferences and conventions in pre-covid times? Do you remember...
Team-building in Milan: rooftop wine tasting to kickstart the...
Team-building in Milan is almost a tradition, albeit a recent one. Plenty of international...
Engaging the audience with an online game: our campaign for Audi
Engaging the audience is essential for any promotional or launch campaign. There is no one size...
Creative seeding boxes: how we replaced press launches and made...
Many aspects of our economy have been affected by the pandemic. Practically all areas of our...
GECO EXPO launches second edition: what’s new
The second edition of GECO EXPO has officially been launched: the Italian virtual trade show for...
Outdoor team-building activities for the summer of 2021
Are we getting back to normal? Sure, we still need to be careful, protect ourselves and others and...
The second edition of GECO EXPO will unveil the future of...
Organising GECO EXPO was a wonderful challenge. The events industry was hit hard by the economic...
Sirti Annual Meeting 2021: the hybrid event every company needs
Welcome to the future of events: new technologies are accelerating at a dizzying pace and they are...
Attending a virtual trade show can help your business grow
If you haven’t attended a virtual trade show yet, but have been considering it, this post is...
How to organise a fashion show during a pandemic: our project...
None of us will forget 2020: it was a tough year, especially for those of us who organise events...
Rolling down the Mincio: a territorial marketing campaign to...
The tourism industry has never experienced such a severe crisis as the one that followed the...
The first edition of GECO Expo proved that sustainable...
The first edition of GECO Expo, the online sustainability summit organised by our team at Smart...
Attend GECO Expo as a buyer to make your sustainable business...
This year brought some good news and a few concerns: we all look forward to getting back to...
Digital TopLegal Awards: how we rocked the format of this...
One of the big challenges for the event industry this year has been to readjust the usual formats...
GECO Expo: the online sustainability summit you need to join...
The GECO Expo, the first major online event dedicated entirely to sustainability, is drawing near...