Milan’s identity has always been linked to its lively entrepreneurial and commercial spirit...
Autore - Angela
New horizons in corporate travel: what companies need
There has been a considerable period of time in which travel agents have seen the scope of their...
Are “Bleisure” and “Workation” the...
The travel industry is undergoing a momentous change, possibly second only to that brought about by...
Choosing the best carbon offset programs for your events
The events business, like any other industry, needs to address the issue of sustainability with...
Meet customer needs through data science. Tips for online...
If you read the ‘About Us‘ or ‘Mission‘ section of any company website, in...
Event planning in a pandemic: organising a press day for beauty...
Press days are among our clients’ favourite events, and also among the ones we started again...
How to choose speakers for a virtual event
The uncertain pandemic situation makes it increasingly likely that virtual-only events will be...
Tutto quello che devi sapere sul fractional marketing
For a few years now, on-demand has emerged as the ultimate solution for everything: services...
Event planning and Covid rules: a European overview
Event planning is amongst the industries that have suffered the most during the pandemic, as...
How webinars will change in 2022. Making way for new interactive...
Webinars have been a much-loved and popular tool for years, an excellent training aid at all...
Event trends for 2022: starting afresh, but how?
Many people are wondering how events will be designed and organised in 2022. After two years of...
Hybrid work: where do we stand? A Google Workspace survey
In October 2021, Google Workspace commissioned a global survey on the current state of hybrid work...
Short videos and CSR: marketing trends for 2022
Like every year, we find ourselves, in December, taking stock and analysing how marketing has...
Creating the perfect trade show booth: no exhibitor can afford...
Any company choosing to attend a trade show is investing in its brand and its future. The reasons...
How to move from linear to circular economy
Circular economy is one of the most important issues of our time, particularly in the context of...
The company magazine: a team building activity to improve...
What is the purpose of team building? Over the years, we have answered this question many times...
Italy’s green pass policy: how is it affecting events?
Once again, the management of the pandemic situation calls for flexibility on our part as event...
Sustainable consumption: where do brands fit into the creation...
Is sustainable consumption a myth or a real possibility? Sustainability experts, marketers, and...
Three simple ways to improve your organic CTR
If you create online marketing content, Google Search Console is probably one of the analytics...
Our favourite podcasts on design, events and marketing
Why do we enjoy podcasts so much? Because they fulfil one of the pressing needs of our time: to be...
Are holograms the future of the events industry?
Will we be all using holograms in the future? Science fiction, after all, has been preparing us for...
70% of consumers prefer brands that have an online community
A community manager is an indispensable member in a marketing team, but their role is often...
How to achieve successful rebranding against all odds: a case...
Rebranding is never a trivial effort, especially for well-known brands. The better known the brand...
The best Milan venues for your company Christmas dinner
After almost two years of working from home, holding zoom meetings, and on-and-off social...