What are your priorities when getting ready to attend a trade show? Many entrepreneurs, especially...
Autore - Angela
How circular economy can help your business
Climate change is the most urgent and important crisis facing humanity, more so even than the...
Three tips for low-budget market research
In times of crisis, most companies cut back on market research. It is ironic that we know this...
How to write an effective newsletter
Have you ever opened a newsletter with excitement, with enthusiasm, with curiosity? Assuming the...
Events during the Green Pass era: our experience with the John...
Are we getting back to normal? It’s hard to tell. What is certain is that having solid and...
Come organizzare una sfilata ai tempi del Covid
L’industria della moda si è adattata alla pandemia prima delle altre, per lo meno in tema di...
Hybrid and post-pandemic events: we are at a watershed...
To date we have shared, on several occasions, our point of view, the point of view of an event...
Three locations in Milan for your summer events with Green Pass
The end of the lockdown and the introduction of the Green Pass in Italy have marked what many feel...
Why you should invest in Italy in 2021
Should you do business in Italy in 2021? After decades in which the dominant narrative has been one...
Green New Deal Goals: Europe bans non-electric cars by 2035
Sustainability and mobility are strongly linked. We need to make our society more sustainable, but...
Digital conferences and hybrid formats: this is the future of...
Do you remember going to conferences and conventions in pre-covid times? Do you remember...
Are you ready for a phygital Fashion Week?
September is set to be a thrilling month in Italy. Events are already restarting all over the...
Team-building in Milan: rooftop wine tasting to kickstart the...
Team-building in Milan is almost a tradition, albeit a recent one. Plenty of international...
Why schools and universities are organising virtual open days
Education, much like every other aspect of our existence, has been impacted by the pandemic...
Wine-tasting: a team-building in Milan on the terrace to...
For months we have been waiting to meet again, to share experiences as simple and meaningful...
Google Destination Insights: a new tool for the travel industry
Thousands of o businesses in the travel industry are struggling to pull themselves out of the Covid...
Engaging the audience with an online game: our campaign for Audi
Engaging the audience is essential for any promotional or launch campaign. There is no one size...
This painter mixes wine and art, using wine-based colours that...
Wine and art are two fundamental pillars of Italian identity. The Country and its people are...
How wood recycling in Italy has reduced emissions and increased...
When we think of recycling, we tend to picture it as a private habit or a commitment we should all...
Why you should be sponsoring a virtual event this year
We have been talking about virtual and hybrid events for more than a year now, exploring all...
Experiencing a hybrid event for the first time: interview with...
Today we are interviewing Pietro Urbano Mimmo, Vice President Innovation & Marketing at Sirti...
Event venues in Italy are in high demand. Here’s how to...
The event industry has changed dramatically over the past two years, overwhelmed by the worst...
Creative seeding boxes: how we replaced press launches and made...
Many aspects of our economy have been affected by the pandemic. Practically all areas of our...
Do you need a workation? Italy is the best place to go!
What follows naturally after almost two years of working from home? A workation of course...