The tourism industry has been hit by the current crisis like no other. While other businesses have...
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How to market your virtual events
Virtual events require entirely different promotional techniques than traditional ones. Flyers and...
Italian business culture: what you need to know before moving to...
Living and working in another country can be a refreshing and at times humbling experience. More...
How to organise a fashion show during a pandemic: our project...
None of us will forget 2020: it was a tough year, especially for those of us who organise events...
Marketing an online event: 3 tips for organisers
Online events, such as webinars and digital conferences, are the new normal and things are not...
Client interview: How the TopLegal Awards changed the game in...
Over the past few months, we have faced challenges we could never have imagined. All of us, without...
Rolling down the Mincio: a territorial marketing campaign to...
The tourism industry has never experienced such a severe crisis as the one that followed the...
Plan an international team-building to connect with co-workers...
Our way of working and thinking about work has changed, and companies are no longer identified with...
Your digital product launch needs the perfect strategy:...
Can you remember a time when product launches involved events, with press representatives gathering...
3 tips to plan the perfect virtual product launch
One year into the “new normal” of our 90% digital interactions, we are finding new ways of keeping...
The first edition of GECO Expo proved that sustainable...
The first edition of GECO Expo, the online sustainability summit organised by our team at Smart...
U-Mask: the Italian invention that could help fight Covid-19
Face masks are going to be remembered as a symbol of the times we are living through. They are now...
The Cocktail Challenge: this is the team building activity you...
Digital team building has been one of the toughest challenges for event organisers. Because a trade...
Check out the hottest online marketing trends for 2021
Online marketing tools are evolving faster than ever and, as our lifestyles turned increasingly...
These 3 jobs will be in high demand over the next 5 years
If you are hoping to relaunch your career in Europe – and especially in Italy – you might want to...
Offset your digital carbon footprint and make your virtual event...
We have been talking about digital and virtual events for a while and maintaining that they are...
Attend GECO Expo as a buyer to make your sustainable business...
This year brought some good news and a few concerns: we all look forward to getting back to...
How to stay motivated going back to work… from home
There’s no denying it, we are all waiting to see if 2021 will fix what 2020 has broken and secretly...
Next Generation EU: the new European programme to achieve...
The European Parliament has approved the EU budget for 2021 and, as expected, a lot of attention...
Digital TopLegal Awards: how we rocked the format of this...
One of the big challenges for the event industry this year has been to readjust the usual formats...
GECO Expo: the online sustainability summit you need to join...
The GECO Expo, the first major online event dedicated entirely to sustainability, is drawing near...
Sustainability and circular economy should be the keywords of...
As the world’s economy ground to a halt in 2020, businesses and professionals everywhere were left...
Don’t do it on Zoom! A small guide to online meeting...
Lockdown is hard, even tragic in many ways, and it has altered our lives more than we could ever...
When will we be able to travel again?
We all miss travelling, there’s no point denying it. However much we might have grown accustomed to...